“Like wildflowers, you must allow yourself to grow in all the places people never thought you would.” – E.V.
This season, Eurumme makes a slight departure from convention, while keeping our signature style intact.
GROW is based on a two pronged approach.
In the literal sense, it is a reflection on some of the environmental issues we face today – depleting forests, global warming, and the urgent need to make our planet green.
The collection depicts lush foliage and forests, the sky and sun, and an eternal love for flora and fauna.
It uses textured metals, beads, stones and leaves in pastel, earthy and gold hues.
Dried leaves have been dipped in liquid metal to result in paper thin, delicate, life-like leaves. When juxtaposed with raw, chunky signature-style flower motifs, these leaves represent a paradox – as does life, often.
But we live and learn, and must continue to GROW against all odds.
So in the symbolic sense, GROW signifies a feeling of change and a paradigm shift at a personal level. It also drives home the fact that you can never GROW enough.
There’s always room for more.